Improving your Search Engine Optimization (SEO)

Improving your website's Search Engine Optimization, or SEO, isn't a dark art. However, as with anything in business it requires commitment and a bit of investment. Today, we'll dive into a strategy that we've seen work, and how Articulation makes the biggest piece a lot easier.

Your Business

Reputation is everything in your business, and means just as much for SEO. Having a service or a business that garners great reviews and recommendations is a powerful way to organically develop an SEO strategy.

Creating your business on Google Maps or Yelp and encouraging your customers to review you is a great way to generate more leads via SEO.
Creating business pages on Facebook and Instagram and engaging with customers that interact with your pages leads to additional discoverability, as well as providing legitimacy for your business.
As we generally already know, happier customers are more likely to recommend you. Their reviews are a great way to demonstrate that, and highly-rated businesses generally rank better. Win-win.

Your Community

Providing your expertise and insight by writing articles and social or blog posts allows your business to grow via quality references throughout the web. Being authentic and genuine with your audience is important here, as quality posts perform better and rank higher.

This should be viewed as a strategy that doesn't get immediate results, but will provide lasting benefits over time.

Your Website

Finally, a website partner that performs well and adheres to best practices for SEO is the key. Businesses with great strategies like what's outlined above will do okay -- but they'll be missing the piece that sets them apart.

Articulation was built with great performance and SEO as a foundation. Getting the elusive "100/100" scores on Google Lighthouse has been an obsession of ours. We make it easy to manage your SEO settings, including keywords and descriptions even on a per-page level.

If you're migrating from another provider, we also provide tools that allow you to properly redirect traffic, preventing search engines from finding problems with your new website.

Your Results

SEO is a long game, so patience is a virtue here. There's no legitimate strategy that immediately gets you a 0 to 100 moment, and anyone offering you a service or strategy that does this is likely scamming you and others.

But don't fret, it's not bleak! You will see results over time, and legitimate strategies eventually have a tipping point where your investment can start to decrease. The important part is not chasing the 0 to 100 moment, but getting to the 0 to 1 moment.

Let's talk about how you can measure your performance.

Tools like Google Search Console show you how your site is performing in Google's search results, and when coupled with a tool like Google Analytics can be a powerful way to correlate your search terms.
Articulation's Website Statistics tools allow you to see the type and quantity of traffic your website is seeing, and can even help you identify and fix broken links that could impact your site's indexing.
Paid tools like Semrush and Ahrefs can offer you more insight into quality of the traffic your website is receiving, as well as who is linking to it.

Finally, while there's some bad actors in the SEO field, it's also home to some of the most talented marketers and strategists I've had the chance to work with. If you've given everything here a shot and patiently waited only to not see the results you thought you'd get, it's okay to reach out to a reputable agency for help.

SEO: It's Not* Complicated

While there are nuances to SEO, with Articulation we've taken the complication out of making sure your website is up to the task. We're always committed to improving and keeping up with the industry so that you don't have to.